Euphemism

Computer/Terms 2008. 4. 2. 15:03

A euphemism is the substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener; or in the case of doublespeak, to make it less troublesome for the speaker. It also may be a substitution of a description of something or someone rather than the name, to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers. Some euphemisms are intended to be funny.

Reference:
http://en.wikipedia.org/wiki/Euphemism
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